Ensure “Lift-Off” in Your Marketing Campaign Launch (Part II)

How would you like to ensure a successful and reusable marketing campaign launch? Last week we began an examination of 5 essential keys to make that possible. Remember, once you have these basics down, you can use them over and over again. First, a quick review…

The 5 essential keys are:

  • Define your Unique Selling Proposition (USP)
  • Put an effective sales offer to work
  • Avoid marketing pitfalls
  • Develop a world-class marketing perspective
  • Get results!

Last week we looked at the first three essentials. Today, we examine the last two.

Develop a world-class marketing perspective

Developing and utilizing a World-Class marketing perspective is important – especially if you want to attract customers/clients from all over the world. You can do this with a number of different techniques and activities:

  1. Keep a marketing journal and scribble down anything innovative you see.
  2. Keep encouraging your marketing department, as well as yourself, to try new things and dump the ones that aren’t working.
  3. Order from your own company under a different name and analyze the process of ordering, shipping, online store navigation, customer service and the product itself. This will show you where there are areas for improvement in the customer experience.
  4. Read every quality ad you can find and keep a file for future ideas to consider.
  5. When out in public, watch how consumers behave in different situations and how they consider their purchases.
  6. Step down a notch or two and work on the front lines with your sales and customer service staff.
  7. Continuously acknowledge your staff, vendors and customers. Everyone works and shops better when they feel appreciated.
  8. Always listen to feedback from employees and customers.
  9. Continuously test markets, ads, and marketing techniques. This is the only way to stay successful and know what’s working and, more importantly, what’s not.
  10. Offer more information in your marketing than anyone else. The more information you offer, the more products/services you’ll sell.
  11. A great marketing plan can only get better. Continue to fine tune and refine your marketing plan based on testing results and feedback.
  12. Be classy in your marketing. Make sure your marketing and advertising fits your company image, products/service and quality.
  13. Improve your best marketing ideas.
  14. Develop all your ads, campaigns and sales materials with an attention to compelling and factual information.

By using these techniques you can put your name out there to the world and become one of the top brands in your industry.

Get results!

The last area we are going to talk about is the best-satisfied customers. If your customers aren’t satisfied, you’ve wasted all your marketing resources and any chance of positive word-of-mouth advertising. You can satisfy your customers by:

  • Providing quality products/services
  • Providing high quality customer service
  • Providing a low-pressure, highly informative sales experience
  • Taking all the risk away with a great guarantee

To generate more business there are a couple of simple techniques that work every time:

  • Build your database with a contest.
  • Do regular mailings with sales, discounts, or other incentives.
  • Find other creative ways to keep your current customers coming back for more.

As long as the reward is directly related to your product or service, you can’t lose. Why not get started today? It’s so simple, it’s so seldom done, and it’s so profitable. And that’s the bottom line.” Jay Abraham

It is so simple! So, why aren’t you starting today? I can help you put together a great marketing plan that will get you results. I utilize the E-Learning Marketing System to help businesses just like yours increase their leads, their revenue and their profit margin. To see what this system can do for you take this guided tour.

Ensure “Lift-Off” in Your Marketing Campaign Launch (Part I)

How would you like to ensure a successful and reusable marketing campaign launch? In our next two posts, we’re going to examine 5 essential keys to make that possible. Once you have these basics down, you can use them over and over again.

 

The 5 essential keys are:

  • Define your Unique Selling Proposition (USP)
  • Put an effective sales offer to work
  • Avoid marketing pitfalls
  • Develop a world-class marketing perspective
  • Get results!

Let’s take a look at each one these so you can see exactly how they fit together. You’ll also discover how they affect the overall outcome of your marketing campaign.

Define your Unique Selling Proposition (USP)

Take the time to ask yourself some questions from the prospective of the customers/clients. If you were your prospective client, what would it take to get your attention? What needs do you have that must be met? What are the promises you want fulfilled?

Once you know the answers to these questions you can start putting together a plan to meet these needs. Your USP is what you are “promising” your customers/clients. It would be extremely helpful to take a look at what USP your competitors are using. This will be crucial to help you develop your own USP which will clearly demonstrate your market dominating position and help your prospects to see how you differ from your competitors.

Put an effective sales offer to work

  1. Put together a headline that gets immediate attention.
  2. Share benefits of your products/services (speaking from the customers’ perspective).
  3. Identify the specific needs met by your products/services.
  4. Make it easy to do business with you by offering guarantees. (Remove the risk!)
  5. Share your specific sales proposition.
  6. Guide your customer’s/client’s responses. (Don’t be afraid to tell them how they should respond)
  7. Motivate them with a clear call to action.

In other words, you need to put together a pitch that communicates how your products/services are special and compels your customers to buy. If they don’t feel like they NEED your product, they won’t buy. You need to answer a question, solve a problem or feed an obsession.

You need to provide them with all the information they need to make an informed and confident decision. Buyer’s remorse is one of the worst things that can happen.

Avoid the marketing pitfalls

There are 5 major marketing pitfalls many businesses fall into which you should avoid. They…

  • Ignore market testing and push on with an inaccurate plan.
  • Offer an incomplete case, or reasons, throughout their marketing plan.
  • Fail to notice the needs of their prospective customers/clients.
  • Fail to diversify their marketing options.
  • Fail to get market opinions on their offers.

This article will be continued in the next blog post.

The E-Learning Marketing System I use with my clients provides information, examples – even a “paint-by-number” process to help business owners increase their revenue. If you’re not satisfied with the number of leads your current marketing is producing or you desire to double, or even triple your revenue in your near future, take a guided tour of the system and see the difference it can make for your business.

Turn Prospects Into Customers Overnight!

Generating leads and creating prospects is great! But your business doesn’t thrive unless you can convert those prospects into customers. However, you are not looking for just any customers. You want loyal customers who come back to do business with you over and over again. Today, we’ll examine a few tactics which can help you in this process.

Keep in mind the buying decision for your prospects begins with their very first introduction to you and/or your business. In order to establish a great foundation upon which to build a relationship, you need to be:

  • Inviting
  • Informative
  • Enjoyable

Realize one of the greatest fears most new customers deal with is buyer’s remorse. You can make great strides in mitigating this fear if you provide a quality product/service that delivers on the marketing claims you’ve made.

To further put your prospect’s mind at ease and encourage them to take the plunge to do business with you, you can remove much of the risk involved in the purchase. Two ways to accomplish this is to:

  • Offer a “no questions asked” refund policy
  • Offer a bonus customers can keep even if they return the product

These two offers can successfully address the fear of buyer’s remorse. Simply by offering these guarantees, you also create a level of trust which generates a situation in which the prospect is more likely to decide to do business with you as opposed to your competition.

In addition to removing risk from the buying equation by offering guarantees, there are numerous other tactics you can utilize to turn a prospect into a customer:

  1. Offer a special price as an opportunity for you to test the market.
  2. Offer a lower price with an explanation that you are pushing inventory to pay a tax bill, pay for your kid’s’ braces, or some other tangible reason. This makes you more human and relatable to your customers.
  3. Offer a referral incentive.
  4. Offer a smaller, more inexpensive product for the first transaction to build trust.
  5. Offer package deals.
  6. Offer to charge less for their first purchase if they become a repeat customer.
  7. Offer extra incentives such as longer warranties or free bonuses if ordered by a set date.
  8. Offer financing options, if applicable.
  9. Offer a bonus if they pay in full.
  10. Offer special packaging or delivery.
  11. Offer “name your own price” incentives.
  12. Offer comparative data or other comparison tools.
  13. Offer a trade-up or upgrade to something they already have.
  14. Offer additional, educational information to help them make the decision.

The opportunities to create trusting relationships with your prospects are limitless. Experiment with various tactics to discover what works best for your business, products/service and target market.

Consider these words from Jay Abraham…

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.”

Do you need assistance to determine your best strategy for converting prospects into customers? Our FREE test drive of our marketing system gives you exclusive access to a mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:

  • What do people really want to buy from me?
  • What related products are they already buying?

Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

The basic concept is this:

You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.

Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.

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