Marketing that is Amazing, Astounding, Exceptional, Powerful and Effective

marketing plan

How satisfied are you with your current marketing plan? Would you  like to learn 5 simple ways to turn your mediocre marketing into marketing that is amazing, astounding, exceptional, powerful and effective?

In this post I am going to share 5 essential keys to a successful and reusable marketing plan. Once you have these basics down, you can use them over and over again.

The 5 essential keys are:

  • Define your Unique Selling Proposition (USP)
  • Put an effective sales offer to work
  • Avoid the marketing pitfalls
  • Use a world-class marketing perspective
  • Get results!

Let’s examine each of these in a little more detail so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign.

Define your Unique Selling Proposition (USP)

Take the time to ask yourself some questions from the prospective of the customers/clients. What would it take to get your attention? What needs do you have that need to be met? What are the promises you want fulfilled?

Once you know the answers to these questions you can start putting together a plan to meet these needs. Then take a look at what USP your competitors are using to help you develop your own USP. Your USP is what you are “promising” your customers/clients. This is what’s going to set you apart from your competition.

Put an effective sales offer to work

To develop an effective sales plan, you need to:

  1. Put together a headline that gets immediate attention.
  2. Share benefits of your products/services speaking from the customers’ perspective.
  3. Identify the specific needs met by your products/services.
  4. Make it easy to do business with you by offering guarantees.
  5. Share your specific sales proposition.
  6. Walk your customers/clients through how they should respond and act.
  7. Motivate with a call to action.

What makes your products/services special? What will compel customers to buy? Your sales offer begins by appealing to their WANTS. After addressing their emotions, you must then appeal to their rational mind. If they don’t feel like they NEED your product, they won’t buy. In your sales offer you need to answer a question, solve a problem or feed an obsession.

You need to provide them with all the information they need to make an informed and confident decision. Buyer’s remorse is one of the worst things that can happen and typically results in bad press for you and your business.

Avoid the marketing pitfalls

There are 5 major marketing pitfalls many businesses fall into and you should avoid:

  • Ignore market testing and push on with an inaccurate plan.
  • Offer an incomplete case, or reasons, throughout the marketing plan.
  • Fail to notice the needs of prospective customers/clients.
  • Fail to diversify marketing options.
  • Fail to get market opinions on offers.

Use a world-class marketing perspective

Having a World-Class marketing perspective is important, especially if you want to attract customers/clients from all over the world. You can do this utilizing a number of different techniques and activities:

  1. Keep a marketing journal and scribble down anything innovate you see.
  2. Keep encouraging your marketing department, or yourself, to try new things and dump the ones that aren’t working.
  3. Order from your own company under a different name and analyze the process of ordering, shipping, online store experience, customer service and the product itself. This will show you areas for improvement in the customer experience.
  4. Read every quality ad you can find and keep a file for future ideas to consider.
  5. When out in public, watch how consumers behave in different situations and how they consider their purchases.
  6. Step down a notch or two and work on the front lines with your sales and customer service staff.
  7. Continuously acknowledge your staff, vendors and customers. Everyone works and shops better when they feel appreciated.
  8. Always listen to feedback from employees and customers.
  9. Continuously test markets, ads, and marketing techniques. This is the only way to stay successful and know what’s working and, more importantly, what’s not.
  10. Offer more information in your marketing than anyone else. The more information you offer, the more products/services you’ll sell.
  11. A great marketing plan can only get better. Continue to fine tune and refine your marketing plan based on testing results and feedback.
  12. Be classy in your marketing. Make sure your marketing and advertising fits your company image, products/service and quality.
  13. Improve your best marketing areas and drop those that aren’t working.
  14. Focus on what you say, not just how you say it. The best marketing ideas often turn into the best marketing.
  15. Develop all your ads, campaigns and sales materials with an attention to compelling and factual information.

By using these techniques, you can put your name out there to the world and become one of the top brands in your industry.

Get results!

The last area we are going to talk about is creating satisfied customers. If your customers aren’t satisfied, you’ve wasted all your marketing resources and all chance of positive word-of-mouth advertising. You can satisfy your customers by:

  • Providing quality products/services
  • Providing high quality customer service
  • Providing a low-pressure, highly informative sales experience
  • Taking all the risk away with a great guarantee

To generate more business there are a few simple techniques that work every time:

  • Build your database with a contest.
  • Do regular mailings with sales, discounts, or other incentives.
  • Find other creative ways to keep your current customers coming back for more.

Effective marketing isn’t as complicated as some make it out to be! What is keeping you from initiating your effective marketing program today? Chris Mahan Consulting can help you put together a great marketing plan that will get you the results you are shooting for. Take a tour of my E-Learning Marketing System and discover the tools and resources available. It contains everything you need and was developed by some of the biggest names in the marketing world. Simply visit my website, www.chris-mahan.com, scroll to the bottom of the page and click in the section, “See How We get Our Clients Results.”

Marketing – Do It Like the Big Dawgs

Today we’ll look at how the kings of industry wine, dine and otherwise cajole prospects.

Most successful professionals use a series of information based ads that build emotion and include a call to action. These are much more effective than standard company branding advertisements. The same principles that go into putting together a high impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results. In this blog edition, we’ll look at some of the elements utilized by larger companies to propel their marketing success.

Here are some ways you can put together and execute a professional, effective ad campaign:

  1. Develop a short report you’ll automatically send to prospects when they contact you. This should include a short description of your business and what you specialize in. Don’t forget to include case studies, samples or other proof of your success.
  2. Consider newsletters as a way of educating and informing customers about your industry and the services you offer.
  3. Offer a free seminar, webinar or other lecture to build awareness of your business. Make sure you include information pertinent to your target market. If you utilize outside speakers, find those who are respected and known in the industry.
  4. Always test different versions of your ads to find the most effective ones.
  5. Use direct mail marketing to grow your business.
  6. Put together a database of previous customers and send them new information.
  7. Offer incentives such as frequent purchasing benefits, loyalty programs, referral programs or others.
  8. Approach large firms who may need your services and negotiate a deal to be their exclusive expert in your field.
  9. Offer a 24-hour information line with a regularly updated recorded message. Make this available to all past and future customers/clients.
  10. Donate time or materials to local charities to show support in your area.
  11. Offer clinics for the general public to attend to discuss what their needs. Make these clinics free and approachable.
  12. Organize seminars your customers/clients can pay to attend by putting together a high-perception value package.
  13. Approach local newspaper and offer to write a weekly column focused on your area of expertise. Don’t ask for money, just a byline and bio.
  14. Develop a weekend or other destination seminar for customers/clients. Not only does this give you an action-packed weekend with the most important people, it gives them a tax-deductible business adventure.
  15. Take a good seminar and turn it into written form as a home study, member site program, audio or video program.
  16. Approach large companies and offer to give seminars to their employees, investors or management.
  17. Be proactive with your marketing plan.
  18. Barter for your marketing. Offer products or services in lieu of payment.
  19. Be willing to bring in new clients, even if at an initial loss because it will likely pay off later.
  20. Make offers to target markets or target market businesses to pay them for referrals or shared databases.
  21. Give away something free to everyone who brings in a print version of your advertisement. This is a great way to see which ads are giving you the most bang for your buck.
  22. Continually consider what new products/services you can offer to current customers/clients.
  23. Develop a mail order division of your company.
  24. Offer a proposition to your competitors to trade customers/clients you were both unsuccessful in selling to.
  25. Use different marketing tactics as an excuse to attract new customers/clients with new offers and goodies.
  26. Offer a “you-choose-the-price” program. This is especially good for product you just can’t seem to sell.
  27. Get involved in your community: Volunteer or donate to local civic clubs, causes or events.
  28. Join your local Chamber of Commerce and attend the networking events and other activities throughout the year. Volunteer to make a presentation for their members.
  29. Become a board member of a local organization.
  30. Join a local, state or regional organization that offers networking opportunities to its members.

So, there are 30 great ways to market to other professional and businesses.

Advertising should never be your only method of marketing There are a myriad of ways to get your name out there in a way that feels personal to potential customers/clients.

Effective advertising…must be used to get your name out to the public. If your name is not familiar to people, they will not come to you.” Jay Abraham

If you’re not sure where to start with your marketing plan or how to reach out to your local community, competitors, customers/clients and others who could influence your business in a highly positive way, view the FREE video on my website to experience the tools and resources we have to boost your business to the next level and beyond. Scroll to the bottom of the page and click the link, “See How We Get Our Clients Results!”