Author: Chris Mahan

5 Tips for Getting a Grip on Self-Doubt

Did you know that a whopping 85 percent of people have low self-esteem to some degree? This issue can affect our personal and professional lives, including our careers, our health, and even our salaries. In other words, self-doubt and low self-esteem can keep us from reaching our peak potential.

Low self-esteem is a personality trait that often develops in childhood and either exacerbates or diminishes with time. If self-doubt plagues you, read on to learn how to get a grip on this potentially debilitating issue.

Know You’re Not Alone

Even the most successful people have doubts every now and again. They may find themselves questioning their actions and wondering what the right thing is to do. How do they harness those doubts?

It helps to focus on building your confidence and self-esteem. You might never get rid of your doubts entirely, but you can stop them from taking over your life. Here are five tips you can use to help determine when to listen to the inner voice of self-doubt.

Accept Yourself

Self-doubt is part of being human. Embrace it and turn it into a strength. When used correctly, this personality trait can help you make better decisions. It can cause you to give pause before making an impulsive decision. Think of it as a tool that guides your actions and keeps you from making costly mistakes. I view self-doubt as one aspect of our inner voice.

Just make sure you are making the conscious decision when to listen to your inner voice and when to ignore it. If you allow it to have unfettered influence over you, it can become detrimental to your well-being and success. Unbridled, self-doubt can make you question your sanity and decision-making abilities.

Get the Facts

Your doubts don’t necessarily reflect the truth. Most times, they mirror your fears and emotional struggles. If not challenged, they can convince you are, and have always been, a failure. But that isn’t the truth, is it? Think about your achievements and how hard you worked to get where you are today. Be proud of yourself and admire your capabilities.

Whenever doubt arises, get the facts straight. Don’t act on incomplete information. Research the issue in question, weigh the pros and cons of possible responses, and don’t hesitate to seek the guidance of trusted friends and associates.

Acknowledge Your Strengths

Make a list of things you excel in. Write down your skills and accomplishments. Accept praise from others gracefully and acknowledge your talent.

Celebrate your strengths every single day. Make positive affirmations and remind yourself how much you’ve done so far. Stop thinking of what you could have done better and focus instead on the positive things. In other words, don’t beat yourself up – build yourself up!

Often, your inner critic may tell you that you are incapable of accomplishing a certain task or goal. If you are acutely aware of your past successes, you can immediately counter your inner critic with examples of when you were successful in the past in accomplishing this task or goal or something similar.

Choose Your Friends Wisely

Negative people can drag you down and ruin your self-esteem. Nothing will ever be good enough for them. That’s why it’s so important to surround yourself with positive people who support you and listen to you instead of judging.

Do you best to limit your exposure to toxic individuals. Some you cannot avoid entirely because they are co-workers or family. However, you can still control how much time you allow yourself to be exposed to their venomous talk.

Define Your Values

Lastly, define the values you live by daily. Having a clear set of life values will provide you with a filter you can use to determine if your inner voice is helping or hurting you. They will enable you to have a more realistic perspective of your current situation which will in turn allow you to determine the validity of what your inner voice is saying. Focus on the thoughts and attitudes that drive your actions, move you forward toward your goals and are at the core of your beliefs.

Overcoming self-doubt and taming your inner critic is a lifelong process. Learn to tame your inner critic so it isn’t questioning every decision. Don’t allow your inner critic and self-doubt to cause you to waste time and energy overanalyzing every situation along with your possible responses. Instead, build your self-confidence and learn to trust your decisions. Then, act and put your plans in motion.

To learn more about taming your inner critic, visit my Life Coaching website.

 

Simple Ways to Overcome Your Fear of Taking Action

Don’t fault yourself for being afraid of taking that big step–the massive action that needs to happen in order for you to realize your dream! It’s a natural response to moving out of your comfort zone. But while you shouldn’t rebuke yourself for feeling fearful, neither should you wallow in it so that you never get past it. When fear rears its ugly head, use these simple tactics to put it in perspective and move on.

Recognize fear is only a feeling

Fear can feel very, very real. But it’s only an emotion that survives and thrives when we dwell on it and start to believe it. The first step in mastering your fear of taking massive action is to remind yourself that fear is only an emotion – one that you can control.

Remember, everyone has experienced fear of failure

Most everyone experiences fear before they try something new. Think of the most successful person you know. Do you think they haven’t experienced fear of failure? Sure they have. And I’m sure they would tell you that. Everyone has experienced fear of failure, the fear of looking like a fool, the fear of losing friends when you become too famous, too wealthy, too thin, or too whatever. When a moment of panic comes over you, imagine your role model and remember that they too have experienced fear. But they moved through it anyway.

Take the first small step

We’ve all heard of Newton’s 1st Law of Motion: A body at rest tends to stay at rest, while a body in motion tends to stay in motion. When you notice that feeling of fear arising, consciously make the decision to take that first small step in spite of the fear. You will feel amazing after you have done that one little thing. The success of even a small accomplishment will give you the confidence to take the next step. You will realize that you can do it, and you’ll be excited to keep the momentum going. Fear will be replaced by enthusiasm!

Use a lifeline

Sometimes we recognize fear for what it is but can’t seem to get over the hurdle anyway. That’s the right time to call in some reinforcements. Reach out to a friend, colleague or family member who is totally on board with your goal. Buy them a cup of coffee and talk to them about your feelings. Use them as a sounding board, ask for their advice or just come out and ask for a pep talk! Choose to do this with a person who loves you and has faith that you can achieve your goal. That way you don’t need to worry about being embarrassed to tell them that fear has you in a paralyzing grip! They will support you through each step you take. Sometimes all we need to hear is a person we love and admire tell us it will be all right.

One final thing to consider:

Give thought to hiring a coach. A Life or Business Coach can help you identify the fear that may be temporarily paralyzing you. They can remind you of others who faced their fears head-on and became widely successful as a result. Your coach can help you identify that first small step, along with the subsequent ones that will enable to realize your goal. And, a coach can be that lifeline you can turn to whenever you need to lean on someone for support.

How to Get Powerful Testimonies for Your Business

The words of happy customers can have a significant impact on both your lead generation and conversion rates. One of the simplest ways to gain testimonies?  ASK!

Here’s how you can start to gather credible testimonials for your marketing strategy:

1. Create a system for requesting, collecting and organizing testimonials.

Once you begin your testimonial acquisition program, you’re going to need a place to organize and store testimonials. You will want to track the customers you’ve asked and those who have responded.

I recommend you begin by creating a list of all of your customers in an editable spreadsheet. Place four columns beside each name and label them: (1) Will ask, (2) Have asked, (3) Have received and (4) Refused. Mark each name appropriately and update as needed.

Then, create an electronic filing system or binder for organizing and managing testimonials. You can sort them by date, customer last name, or category (customer service, product, etc). Just be sure it is easy for you to find them when you need to. This is going to be an going part of your marketing campaign, so prepare for a large quantity of testimonials when you’re setting up your system.

2. Read incoming mail and email for unsolicited testimonials.

Create a folder or system for keeping testimonials that come in on their own – unsolicited ones. Any kind of customer feedback or thank you could be a great testimonial to use, so include them in your organization system. It is best to get the customer’s permission to use their testimonial and you may want to protect their identity by only publishing first name and the initial of their last.

You may need to go back through your old files, or your inbox, to locate feedback and testimonials you received in the past but haven’t used. Any testimonial – old and new – is potentially a good one.

3. Start by asking your best customers for testimonials.

While you may see a nice number of testimonials float in through the mail and email, you will have to work for the majority of your testimonials. You will have to ask for them.

Start with the list of your customers you created and organize them by sales volume and frequency. Choose the top 10 – 20%. These are your best customers and should be the first from whom you request a testimonial.

Create a simple “Testimonial Request” letter or email that you can use over and over again. Be sincere, and encourage the customer to write their own letter instead of you drafting it for them.

Feel free to make general suggestions about what you would like them to write about, but try not to control the process. If you’re comfortable doing so, when you see what they have written make some suggestions or request certain sections be strengthened or more specific.

4. Make requesting testimonials a part of your sales process.

Once you’ve “caught up” on your testimonial requests, and asked your top customers for a few thoughts and opinions, you can create a system for ongoing testimonial collecting. These testimonials will be “solicited” as opposed to “unsolicited.”

The most important point here is to ask for a testimonial as soon as possible after the sale. The longer you wait, the less inclined the customer will be to put the effort in to writing their thoughts down. Besides, most customers are happiest and most willing to help immediate after the sale.

·         Ask for the testimonial. If a customer is glowing and gushing with praise, ask them to put it in writing, on letterhead if they have it. Tell them that it would really help you (your customers will love to help!) and that you value their feedback. If they’re not gushing, but you know they’re happy, be bold and ask them if they would write about their experience with your business. Stay on top of your testimonial gathering and ask as soon as possible.

·         Get all their contact details. Get all your customer’s contact details so you can follow up with them once they have agreed to submit a testimonial. The act of giving you their contact information will also establish a sense of commitment on their part, and it will be more likely they’ll follow through.

·         Tell them when you’re going to follow up. You don’t want to be a pest, but if you don’t follow up you may never get that testimonial. Tell them when you’re going to be in contact to retrieve their letter. If you’re going to email them in a week, or call them in a few days, let them know what your plan.

·         Offer to write the first draft. This is a last resort strategy for customers who are either too busy or too lazy to write their own. Remember the testimonials written by real customers are the most believable, so try not to offer this up front. If your customer suggests this, try to encourage them to write their own brief notes. If that doesn’t work, brainstorm some of their ideas, and then write it yourself. Make sure you have it printed on their letterhead and signed.

5. Always ask your customers for permission to use their name and words in your marketing materials, and don’t forget to say thank you.

Once you receive their testimonial, reach out via email or phone and thank your customer. Use that opportunity to gain their permission to use their name and words in your marketing materials – including your website, brochure, ads, and in-store displays. You may want to provide a small token of your appreciation – a percentage off a purchase, a small gift, even some candy – the next time they visit your place of business.

Be sincere in your thanks, and if appropriate send a full letter or email. Thank them for their time and their kind words, and anything else you may notice about their efforts.

You will need to gain permission from customers who send you solicited and unsolicited testimonials. The easiest way to do this is to send a “blanket release” that allows you to use their comments – in part or in whole – in all current and future materials. This way you won’t have to ask each time you want to run an ad or send a direct mail campaign.

How to Prime Your Brain for Success in Just 10 Minutes a Day

Visualization can be the secret weapon which enables you to turn your dreams into reality. The power to achieve what you want in life; motivation, strategy, and the “Big Idea” are already there, locked in your subconscious mind. By taking just ten minutes each day you can unlock that power and start to move towards your goals.

  1. Harness the Power of your Subconscious

You may not realize how powerful your subconscious is in determining whether or not you succeed in life. A negative mindset can sap your energy and inhibit forward motion, stopping you from imagining your dream life and doing the things that will make it possible. It will remind you of past failures and tell you that gaining success and wealth is hard work, painful, and, even impossible.

Studies have shown that you can rewire your mindset by programming the Reticular Activating System in your brain to focus on positivity and success. The RAS acts like a filter. It helps you to focus on what’s important to you and discard the rest. If you program it to prioritize information that will feed your success, you will have your subconscious mind working for you, not against you.

  1. Make Visualization a Habit

Just ten minutes a day of visualizing your future life is enough to keep the momentum going and your motivation high. Make the visualization habit easy by doing it at the same time and place each day. The ten minutes before you get up and before you go to sleep are perfect times to practice visualization. You’re relaxed, unlikely to be interrupted, and in the ideal state of mind to have an impactful visualization.

Bring to mind every detail of your future successful life: How does it look? What can you see, feel, hear, and taste? What kind of clothes are you wearing? What kind of car are you driving? Where do you  live and where do you spend your vacations? What emotions are you feeling? Make the visualization of your future as real and as detailed as possible.

  1. Be present

You can practice visualization not just by thinking about the future but also being fully present in the here and now. Placing all of your happiness in the future may cause you to miss out on all the good things in your life right now. And that can be demotivating and lead to a drop in positivity.

Don’t postpone happiness. Think of all the things in your life that you are grateful for right now. Celebrate your successes and your gifts and use them to fuel your ambition for more and better things.

Imagine a map. Where you are at the present is your starting point while the success you envision is your destination. See yourself working your way along that map and ticking off your successes (sort of like marking off the miles) as you get closer to achieving what you want. Mark every success and celebrate it in some fashion, no matter how small. Doing so will help keep your energy and motivation high.

WORKING FROM HOME: 9 Tips to Help You Stay Organized Every Day

 

 

Working from home has become the norm – rather than the exception – thanks to COVID-19. While it certainly has its upside, working from home can also bring about a whole new set of challenges. One major challenge is to stay focused on your work and not allow yourself to be distracted by the people or things that surround you at home. While there are many ways to combat that distraction, I would say that being organized in your approach to your work is one of the most important.

Being organized should be a way of life and second nature to you. That way it’s a habit rather than a chore. Of course it takes time and effort to create the habit in the first place. Once you’ve achieved it, you won’t want to go back to an unorganized approach. These nine tips will help you to stay organized every day with very little effort or fuss.

Check In

Start your day by checking your schedule and your to do list. It may be that you’ve thought of something you need to add. Prioritize your to do list so that you tackle the important items first.

Plan

As well as your to do list you should plan your day. Include calls, meetings, chores and goals. You can use pen and paper, a planner (a bullet journal is ideal) or a planning app. Don’t forget to include scheduled breaks. Make sure to include time for friends and family.

The F.A.R. Rules

The F.A.R. Rules are essential for helping you to stay organized. They apply equally to your personal life as your business.

  • File it – if it’s important and needs to be kept (either in paper or electronic form) then file it immediately.
  • Act on it – if something needs to have action taken for example, paying a bill or making a call, then do it immediately. Then either file or recycle it.
  • Recycle it – whether it’s junk mail or papers and items you’ve finished with, recycle it immediately once it’s no longer needed.

These rules apply to emails as well as paperwork. By following them you can keep your inbox under control.

Digital Aids

At times technology can be a distraction but there are some items that can help you become and stay productive. However, choose your devices and solutions with care so that you don’t create more of a problem for yourself.

You may decide that an app to monitor your health and fitness would be a good idea to keep you on track with your goals. There are also menu planning apps, scheduling, time and project management, as well as household organization apps.

Track

To be successful with your organization skills you need to track and monitor your progress. What’s working and what’s not? Be prepared to make changes and adjustments to how you do things. Just because one method of organizing your work space doesn’t work for you it doesn’t mean that another won’t.

Trash It

Don’t keep things for the sake of it. If it’s not useful or necessary then throw it out. If you are keeping it then remember to put it away. That way you keep your surroundings free from clutter and distractions.

Identify

Keep a track of what works for you and keep on doing it. If something hasn’t been successful then identify what needs to be changed and do it that way the following day.

5 Minute Review

Just like you started your day, end your day with a five minute review. Celebrate your accomplishments and cross off everything you’ve achieved from your to do list. Remove any inessential or unimportant tasks that are still remaining. Whatever is left should be added to the next day’s list.

To Do List

Create your to do list for the following day. Include any important tasks that you didn’t complete that day. Try and limit your list to 10 items or less so that you don’t feel overwhelmed or end the day with a list of unaccomplished items.

Becoming and staying organized doesn’t happen overnight and it does require regular effort. However, you can stay on track by following these nine tips. You can be organized every day with a little planning, time and effort.

How Are you Coping with the Current Pandemic?

Frustrated Business Owner

 

You Can Protect Your Mental Health During This Difficult Time

The COVID-19 pandemic has been brutal on the state of mental health in Americans. We’ve been limited in how we can celebrate birthdays, graduations, and weddings. We’ve seen loved ones hooked up to a ventilator fighting for their lives. We have an entire hygienic routine every time we leave or return to our homes: Wear a mask, stay six feet apart, wash your hands, repeat.

Here are a few tips of things you can do to help protect your mental health during this ongoing pandemic.

Get Some Exercise

We don’t have to go to the gym to stay in shape. There are actually plenty of exercises and routines we can do from the comfort of our own living room. That includes exercises like push-ups, jumping jacks, burpees, and even going for a nice jog around the block.

On top of building our endurance and strength, exercise can trigger the release of endorphins in our system. According to the Mayo Clinic, these are known as the “feel-good” hormone and will naturally boost a low mood during such trying times.

Stay in Contact With Loved Ones

Not being able to meet with those we care about can be detrimental to our mental health. Prolonged loneliness and social isolation can increase our risk of certain mental health disorders, substance abuse issues, or even suicide.

In addition, the Centers for Disease Control and Prevention states that loneliness in older adults increases the risk of dementia and other serious health disorders. The best way to avoid these consequences is by staying in touch with loved ones via daily or weekly phone calls, video calls, or text messages.

Leave the House

Most states still have limitations when it comes to where we can go, what we can do, and who we can see. Yet at this point in the pandemic, we realize that our mood declines and we feel fatigued the longer we stay couped up in the house.

In a study published in Issues in Mental Health Nursing, vitamin D, which can be absorbed by the body from sunlight, is a great mood booster and actually is used to treat depression. So, if we’re feeling down and lonely in the house, it might be advantageous to spend some time in the backyard or go for a walk at the park before our fellow citizens get there.

Reach Out to a Therapist

If  we’re already struggling with our mental health prior to the pandemic, there’s a good chance that our situation has actually worsened as the months continued. Luckily, the forced closure of most mental health facilities doesn’t mean that we currently have no access to care. Many counselors, therapists, and psychiatrists have moved to telemedicine for the time being. Scheduling an appointment with a therapist via video call is a great way to process our emotions and learn how to cope.

Get a Pet

Most people would appreciate coming home from work every day to be greeted by a friendly dog or cat. But when loneliness and sadness become excessive during quarantine, a pet may be exactly what we need to feel better.

Even better, we may be able to help empty out our local animal shelters. The connection between pet ownership and mental health has been long studied. In fact, a survey conducted by the Human Animal Bond Research Institute, mental health improvements were seen in about 74% of pet owners.

Final Thoughts

During a pandemic that doesn’t seem to be ending anytime soon, it’s important that we prioritize our mental health. Not only will this make us feel less lonely and like we have a greater purpose, but it’ll also save us from a ton of emotional turmoil that we’ll have to sort through once COVID-19 is gone for good.

What Would You Give to Have More Time in Your Day?

I can’t give you more than the 604,800 seconds that everyone has in their week, but I can show you a simple way to be more productive with those allotted seconds.

Our modern world recognizes being busy as being important. It seems the more running around you do, the more urgent tasks you have, the more respected you are. Think about it – have you ever talked about how busy you are when someone asked you how you were? Probably. We all do it.

But being busy doesn’t mean we are being effective at making the changes we want in our lives. In fact, it may mean the opposite – that we are wasting time on tasks that really aren’t that important. That leaves us drained of energy and wondering what it’s all for.

The Pareto Principle, maybe better known as the 80/20 principle, is a way to use your time effectively so you get more done and are working on the right activities. In a nutshell, the principle says that approximately 20% of your effort yields 80% of your results. Likewise, the reverse is also true. There are tasks that take 80% effort, yet only yield 20% of your results. The goal, obviously, is to determine which tasks are which.

The easiest and fastest way to achieve your outcomes and reach your potential is to streamline your action items. Some tasks that don’t make the cut (don’t yield 80%) can be ignored as unimportant, while others may still need doing, but not necessarily by you. Those 20% yield tasks that still need to be completed can be outsourced so you are free to complete the creative tasks you are best at.

Here’s how to see if an item is a 20% or an 80% job:

  • Keep a list of outcomes handy so you can review it throughout each day.
  • Write down each task that you need to complete for the day.
  • Now, go through each item and compare it to your outcomes. Does it align? From past experience, how much effort did the item take? And what was the benefit? Is it worth it?
  • If it is, but you don’t need to do it, hand it off to someone else.
  • If it’s not, mark a line through it and move on to the next item on the list.
  • Use a simple tracking system to measure the results vs. the effort on each task or technique you use. This will help you determine if something is a 20% or 80% undertaking later.

The point of this exercise is to keep firmly in your mind that not all activities yield the same benefits. And that it’s not necessary to implement every idea that you come across. Choose only those that align with your goals and will offer the most reward.

Of course, you can take a shortcut to increasing your revenue and profits by engaging in what I’ve determined to be 5 areas that comprise the 20% of efforts in your business that lead to 80% of your profit. Visit my website and scroll down to the section, “Free Training for Business Owners.” Watch the 25 minute training video for an overview of an approach that will give you insight as to how you can increase your revenue and profits in as little as 90 days. As an added bonus, I’ll also send you a short email training series to provide even more insight into the process.

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.

  1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
  2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
  3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

  1. Research potential customers, buyers, competitors and their preferred methods of distribution.
  2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
  3. Follow up with your 3-step process from above.
  4. Develop systems for contact follow through, quality control standards and customer service.
  5. Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant

Here’s another one I love from an icon:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:
  • What do people really want to buy from me?
  • What related products are they already buying?
Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores. The basic concept is this: You want to find existing businesses who have the customer profile that you are looking for to market your products/services to. Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses. As a result, you have an audience to market to and they generate an added value from their current base. So, how do you figure this out? There is a great formula from Jay Abraham you can follow with great success. LV = (P x F) x N – MC Here’s what it all means:
  • LV is the life time value of a customer
  • P is the average profit margin from each sale
  • F is the number of times a customer buys each year
  • N is the number of years customers stay with you
  • MC is the marketing cost per customer (total costs/number of customers)
Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers. So, here’s your step-by-step process:
  1. Find companies who already have the customer base you are looking for.
  2. Negotiate an incentive for them to share that customer base with you.
  3. Focus your marketing resources to this group of predisposed customers.
If you need help working through this process, please contact us and we’ll set you up with the most comprehensive system of marketing tools and resources.

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, we can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.